WordPress Authorities

Product Management

WordPress Authorities

Authority Media develops content, media and software to empower WordPress Authority Publishers through and The WordPress Authorities Podcast. As the architect of the information and production I was able to envision a complex but fully integrated strategy that served not only as market research, but also as inbound, content marketing the foundation of our front-end funnel as well as the development of our service offering. No one aspect was isolated in it's value or application.

——- ✓- Produced a Podcast in Show Segments to Create Multiple Episodes Per Interview
——- ✓- Interviews designed as market research to discover pain-points in the WP Plugin Market
——- ✓- Show implemented seasons to create pauses in production & “feature topics” each season
——- ✓- Segment Stacking; combined segments to create standalone pieces (report, video etc.)
——- ✓- Web App: Post Base Tag Classes Tool: Auto-Links related Content Objects
——- ✓- Plugins Developed to Satisfy Pain-Points Discovered During Interviews (Business Builder)
——- ✓- Website Research Tool; Web-App aggregates data/content on each featured site

Episode #1 - Album Cover
Podcast Production
Podcast Episode Cover

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